Screenshot style breakdown
Sampled from 5 of Patient Cloud's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#243C64 bg
#425779
#74A4DC accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Medidata Patient Cloud eCOA provides a single app for ePRO, ClinROs and site mode functionality to better integrate workflows. It changes the information flow and management of patient engagement for patients, clinical researchers, and healthcare professionals. A single app for all users enables clinicians and investigators to assist patients with accessing PRO instruments where appropriate. Patients: Download Patient Cloud eCOA app for free, receive an invitation from your doctor and you can participate in a clinical trial — it's that easy! Patient Cloud eCOA lets you answer clinical trial questionnaires from the comfort of your own home, or wherever is convenient for you. Healthcare professionals: Patient Cloud eCOA allows you to invite patients to your studies and have them provide health data using their mobile devices. Patient Cloud eCOA simplifies the patient reported component…
App details
What you can learn from Patient Cloud
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 11 screenshots above are Patient Cloud's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Patient Cloud runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #243C64) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #74A4DC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.