Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of THE CAMP's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#6424DC bg
#7942E0
#A474FC accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
대한민국 1등 육군 위문편지앱 더캠프! 보고싶은 군인 등록과 관련 소식, 위문편지 작성까지, 가장 많은 사람들이 사용하는 위문편지 앱을 지금 사용해보세요. #보고싶은 군인의 정보를 한 눈에! 제대날짜, 훈련소와 사단별 공지사항을 항상 전해드립니다. #오직 더캠프만 가능한 인터넷 위문편지 군대에서 직접 출력해주는 위문편지를 손쉽게 앱으로 작성해보세요. #공감이 있는 토크 게시판 군인과 친구와 가족들의 감동 깊은 이야기를 토크 게시판에서 들을 수 있어요. #온라인 PX, 더캠프몰 군인에게만 제공된 혜택을 친구, 가족과 함께 누려보세요. 다양한 제품을 최저가로 만나 볼 수 있어요 [더캠프 SNS] - 블로그 : https://blog.naver.com/the-camp - 인스타그램 : https://www.instagram.com/thecamp__official - 유튜브 : https://www.youtube.com/@THECAMP ——————————————————————————— 더캠는 서비스 제공을 위해 아래 접근권한을 필요로 합니다. [필수 접근 권한] - 기기 및 앱 기록 : 앱 상태(버전) 확인, 앱 오류 확인 및 사용성 개선 - 기…
App details
What you can learn from THE CAMP
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are THE CAMP's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: THE CAMP runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #6424DC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #A474FC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Social Networking apps approach the same problem? Browse more Social Networking apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.