Screenshot style breakdown
Sampled from 5 of Veyo Driver's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#04ACC4 accent
#111111 text
Screenshots
Icon palette
About this app
At Veyo we help people get to and from their health appointments. We currently manage thousands of trips each day across the United States. Interested in joining our mission to improve access to healthcare? We’re looking to partner with quality Independent Driver-Providers in Arizona, California, and Connecticut. Download the app and follow the sign up link to get started. Independent Driver-Providers and drivers with contracted Veyo providers who have already driven with Veyo can use their current login to access the app. Learn more about Veyo at www.veyo.com
App details
What you can learn from Veyo Driver
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Veyo Driver's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Veyo Driver runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #04ACC4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.