Screenshot style breakdown
Sampled from 6 of Okadoc's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#CCE4F4 bg
#B3C8D6
#5CACDC accent
#111111 text
Screenshots
Icon palette
About this app
Struggling to schedule an appointment with your doctor? Okadoc to the rescue! Find all that you need in one place, from instant appointment booking to managing them in just a few clicks. With Okadoc you can: • Access the real-time availabilities of tens of thousands of healthcare professionals • Book an appointment online, 24/7, for an in-person or video consultation • Receive appointment reminders by SMS or email • Safely share your medical documents • Chat with your practitioner • Pay for your consultations online And much more! Take your first step towards a better healthcare experience with us! Get the App now
App details
What you can learn from Okadoc
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Okadoc's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Okadoc runs a light set with one background colour (#CCE4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #5CACDC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.