Sampled from 3 of Mitt videomöte's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4FC bg
#D6D6DD
#0C3454 accent
#111111 text
Reading the caption text from the screenshots in your browser…
I Mitt videomöte kan du inte själv boka ett videosamtal med Capio, utan det görs i samråd med din mottagning och behandlare. I samband med bokningen av ett videosamtal får du ett meddelande som bekräftelse på din bokning. Du får också en påminnelse innan videosamtalet. För att kunna använda och få vård via appen behöver du en smartphone eller surfplatta samt internetuppkoppling. Välj gärna ut en lugn plats med bra belysning inför videosamtalet. All kommunikation i videosamtalet är skyddad med kryptering för ett tryggt och säkert videosamtal. Enkelt, smidigt och säkert.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are Mitt videomöte's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Mitt videomöte runs a light set where the background shifts from screenshot to screenshot (first shot #F4F4FC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #0C3454, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.