Sampled from 6 of Buser's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FC0C6C bg
#FC2E80
#D46CEC accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
A Buser acredita na força da união. União entre pessoas com objetivos em comum. União de pequenos para competir juntos contra os grandes. União de pessoas com famílias e amigos após cada viagem. Na Buser, viajantes podem encontrar pessoas interessadas em fazer uma mesma viagem numa mesma data. E juntas, elas poderão fretar um ônibus executivo para levá-las. Ao invés de comprar passagens individuais na rodoviária, a força da união possibilita que os viajantes fretem um ônibus inteiro, se beneficiando da economia, e pagando até metade do preço das passagens tradicionais. Trabalhamos com empresas com dezenas de anos de experiência em fretamento eventual rodoviário, com motoristas profissionais, ônibus fiscalizados regularmente e com toda a documentação em dia. Essas empresas, de controle familiar, jamais conseguiriam competir com as grandes empresas. Mas juntas, através da Buser, elas …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are Buser's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Buser runs a dark set where the background shifts from screenshot to screenshot (first shot #FC0C6C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #D46CEC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.