Screenshot style breakdown
Sampled from 4 of Clinic in a Pocket ®'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#E40474 bg
#E72787
#FC8CDC accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Take control of your health and wellbeing. Our Square Health Clinic in a Pocket® app gives you access to a wide range of health and wellbeing services (depending on your plan) directly from your phone. Based on our unique Clinic in a Pocket® platform you will have real time 24/7 access to making appointments with GPs, Physiotherapists, Mental Health Specialists, Nutritionist, Fitness and Lifestyle coaches and many more specialist healthcare providers. Our service can be accessed from anywhere in the world. Our doctors are UK registered who can provide prescriptions, home delivery of medication and set up a NHS repeat prescription for you. They can also provide a fit note or a referral letter where appropriate. The booking process is simple, you select the time that works best for you and book your appointment instantly with just a few clicks. You have 24/7 secure access to all of yo…
App details
What you can learn from Clinic in a Pocket ®
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Clinic in a Pocket ®'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Clinic in a Pocket ® runs a dark set with one background colour (#E40474) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FC8CDC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.