Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of WhatsApp Business's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#043C24 bg
#275742
#04847C accent
#FFFFFF text
Screenshots
Icon palette
About this app
About this app Everything you love about WhatsApp plus built-in tools for business WhatsApp Business is a free-to-download app with built-in tools to help you work smarter, build trust, and grow your business. You get free calls* and free international messaging* plus business features to help you do more with conversations. Download the app to get business benefits like these: • Work smarter. Save time by letting the app do the work for you! Send customers automated quick replies and away messages so you never miss an opportunity. Use labels to quickly organize, filter, and find important conversations. Create a status to share an offer or news, and even take orders and payments** in-app to create a great customer experience. • Build relationships and trust. With a professional business profile on a secure platform, you build credibility and trust with customers. Use the app …
App details
What you can learn from WhatsApp Business
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are WhatsApp Business's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: WhatsApp Business runs a dark set with one background colour (#043C24) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #04847C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.