Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of NHS App's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#045CBC bg
#2772C5
#9CCCFC accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
The NHS App gives you a simple and secure way to access a range of NHS services on your smartphone or tablet. You can use the app if you are aged 13 or over. You must be registered with an NHS GP surgery in England or the Isle of Man. You can also log in through the NHS website on a computer to use NHS App services. Access NHS services ---------------------- Use the NHS App to access your NHS services, anytime and anywhere. You can request repeat prescriptions, use 111 online, find nearby NHS services and more. Depending on your GP surgery, you may also be able to book appointments and contact your surgery about a health problem. Manage your health -------------------- The NHS App gives you a convenient way to view your health information, including your test results. You can manage your upcoming appointments and prescription requests. You can also make choices about your health,…
App details
What you can learn from NHS App
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are NHS App's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: NHS App runs a dark set with one background colour (#045CBC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #9CCCFC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.