Screenshot style breakdown
Sampled from 4 of Visit UoM's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#6C2C8C bg
#80499C
#340C4C accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Our self-guided campus tour app allows you to take tours of campus, learning more about our fantastic facilities and rich history. In addition to campus tours, the app is packed full of useful content, including; 360 images of buildings; current student and alumni profiles; accommodation; our undergraduate and postgraduate courses; and much more.
App details
What you can learn from Visit UoM
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Visit UoM's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Visit UoM runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #6C2C8C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #340C4C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Education apps approach the same problem? Browse more Education apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.