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Education apps: screenshot design benchmarks

How Education apps design their App Store screenshots — theme, caption position, background colours, screenshot counts — measured from 45 listings by LaunchShots.

60%
use a light theme across the set
light 60%mixed 24%dark 16%
38%
put the caption above the phone
above 38%below 29%overlay 18%no caption 16%
5.2
screenshots per listing on average · 13% use 8 or more
3.47
average App Store rating of the analysed apps
Background colours
white 53%blue 18%orange 4%teal 4%purple 4%

Based on 45 analysed listings in Education. Updated continuously as new apps are analysed. How we measure →

Analysed Education listings

Duolingo: Language Lessons
light · caption overlay · 8 shots
Canvas by Instructure
light · caption bottom · 6 shots
MosaLingua : cours de langue
light · caption overlay · 8 shots
BetterSpeak: AI Language Tutor
mixed · caption none · 6 shots
Ayat: Al Quran القرآن الكريم
light · caption bottom · 5 shots
Bobo - YKS Hazırlık
mixed · caption top · 5 shots
مجتهد للقدرات
dark · caption bottom · 4 shots
StudentSquare App
mixed · caption bottom · 5 shots
My Liverpool
light · caption bottom · 7 shots
AI Hay - Smart Local AI
light · caption top · 5 shots
mParent - Portail Parents
mixed · caption overlay · 3 shots
Escola RS - Estudante
light · caption overlay · 7 shots

How to read this

If you're designing screenshots for an Education app, this is the field you're competing in. A light theme is the majority choice, so going the other way is a deliberate way to stand out in search results — where your first screenshot sits next to competitors'. 38% put the caption above the phone; the caption is read first either way, but above-the-phone keeps the text in the thumbnail crop the App Store shows in search. The average listing uses 5.2 screenshots — Apple allows 10, and only 13% use 8 or more, so the later slots are mostly uncontested space for feature depth. Open any listing above to see its exact colours and load them into the editor with one click.

Design yours against the benchmark

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