Screenshot style breakdown
Sampled from 4 of 日本生命アプリ's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#DCDCE4 bg
#C1C1C8
#F4444C accent
#111111 text
Screenshots
Icon palette
About this app
日本生命アプリは、スマートフォンから簡単・便利にお手続きができます。 ＜本アプリで可能なお手続き＞ ご契約内容の確認 入院・手術給付金の請求 ご登録情報（住所など）の確認・変更 各種資金取引（借入れ・引出し） マイナンバー（個人番号）の登録 契約内容の共有 等 ＜ログイン方法＞ ログインID、ログインパスワードだけでなく、指紋や顔認証などでもログインが可能です。 Touch ID , Face IDをご利用になれます。 ＜ご利用環境＞ iOS18以上 上記OSは当社で稼働確認を行っているOSです。 タブレット端末は未対応です。 上記以外の利用環境の場合、正しく動作しない可能性がございます。最新の機種・OSに対応していない場合もございますのでご注意ください。 ＜ご利用時の注意事項＞ ダウンロード及びご利用にあたり発生した通信料は、お客様のご負担となります。 スマートフォンの利用状況によっては、当アプリが正常に動作せず、ご利用になれない場合があります。 ストア掲載の画面は全てイメージです。今後予告なく変更となる場合があります。 ダイ…
App details
What you can learn from 日本生命アプリ
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are 日本生命アプリ's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 日本生命アプリ runs a light set with one background colour (#DCDCE4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #F4444C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.