Sampled from 4 of 健康义乌's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#247CFC accent
#111111 text
健康义乌是义乌市卫生和计划生育委员 会与万达信息合力打造的,服务于义乌人民 的医疗健康APP。预约挂号、在线缴费、住 院查询、查报告单、签约医生、智能导诊、 候诊查询、妇幼保健、健康咨询、亲情账户 等功能,是便捷就医的好帮手。
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are 健康义乌's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 健康义乌 runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #247CFC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.