Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Wealthsimple's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#DCECEC bg
#C1CFCF
#D4AC84 accent
#111111 text
- #1Save money. Earn entries. We're giving away $1,000,000
- #2$0 commissions on stocks and options Trade thousands of stocks
- #3Earn up to 2.25% interest That's on your entire
- #4Get 2% cash back on everything With the new Wealthsimple
- #5Crypto trading, simplified Buy and sell Bitcoin, Ethereum,
- #6Trusted by over 3 million Canadians Eligible deposits are protected through
Captions read from the screenshots (OCR, may contain small errors): 6 headlines, 9.3 words on average (longest 11).
Screenshots
Icon palette
About this app
Grow your money with Wealthsimple. Smart investing tools and personalized advice designed to build long-term wealth. Get a portfolio built by our experts Our customized investing portfolios offer lower fees than most mutual funds, so more of your money is put to work. We invest your money in many different assets across the market. By diversifying your investments, we help minimize your risk and maximize reward. Plus, it runs on auto-pilot, with automatic deposits, portfolio rebalancing, and dividend reinvestment. Build your own portfolio with low fees Choose from thousands of stocks and ETFs. No account minimums and no commissions. Start trading stocks for as little as $1 - including fractional shares of more than 500 stocks and ETFs. For $10/month, you can access USD accounts to skip the FX transaction fees on USD trades. Plus, we won't charge you for any USD transfers from other fi…
App details
What you can learn from Wealthsimple
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Wealthsimple's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Wealthsimple runs a light set with one background colour (#DCECEC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #D4AC84, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.