Screenshot style breakdown
Sampled from 4 of ASI Snakes's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCF4EC bg
#DDD6CF
#FCD42C accent
#111111 text
Screenshots
Icon palette
About this app
African Snakebite Institute is the leading training provider of Snake Awareness, First Aid for Snakebite, and Venomous Snake Handling courses in Africa, as well as the largest distributor of high-quality snake handling equipment on the continent. Use our app to learn about snakes and first aid for snakebite, find trained snake removers in your area, browse our free resources, and more.
App details
What you can learn from ASI Snakes
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are ASI Snakes's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ASI Snakes runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCF4EC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FCD42C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Reference apps approach the same problem? Browse more Reference apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.