Sampled from 6 of Época Cosméticos & Perfumaria's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#E4E4E4 bg
#C8C8C8
#FC5C8C accent
#111111 text
No app da Época Cosméticos você encontra Kits EXCLUSIVOS! Economize com kits de maquiagens, kits de perfumes e muito mais contendo seus produtos favoritos e receba na sua casa com FRETE GRÁTIS*! Já pensou em ter uma loja de maquiagem e produtos de beleza completa na palma da sua mão para fazer compras online com PROMOÇÕES IMPERDÍVEIS? No app da Época Cosméticos, você encontra um catálogo de mais de 15 mil produtos como perfumes, maquiagens, batom, cosméticos, produtos de luxo, creme hidratante, protetor solar, pós sol e protetor solar capilar com ofertas e descontos exclusivos! Confira tudo o que você encontra no app Época Cosméticos: ◉ PERFUMES A maior variedade de perfumes importados e nacionais das melhores marcas você encontra aqui. Além disso, você pode aproveitar a seleção de ofertas para fazer suas compras online das principais fragrâncias femininas e masculinas. Aproveite! …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Época Cosméticos & Perfumaria's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Época Cosméticos & Perfumaria runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #E4E4E4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FC5C8C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.