Sampled from 5 of Big C PLUS's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#94D404 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Big C Plus, your go-to seamless online shopping application with numerous features and promotion just like you shop at your favourite Big C and Mini Big C near you. Big C Plus – Online Store • Shop Big C and mini Big C deals online from our 40,000 products ranging from fresh products, grocery, electronic appliances and household goods • Find deals, promotions, and value products everyday • Multiple delivery methods for your convenience – next day delivery, pick up at your favourite Big C Hypermarket stores, instant delivery and parcel shipping nationwide • Various payment methods cover all your lifestyles and needs Big Point Loyalty Program • Register or log in to Big Point loyalty program to earn and use points both online and at Big C Hypermarket nationwide • Member exclusive deals and promotion to maximize your saving • Member exclusive coupons in “My Coupon” for personalized dea…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Big C PLUS's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Big C PLUS runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #94D404, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.