Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of Domino’s Pizza's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCF4 bg
#DDDDD6
#FC0404 accent
#111111 text
Screenshots
Icon palette
About this app
Ordering Domino's pizza has never been so convenient as with our app! The newest version offers a number of improvements. Now you can: place an order with home delivery or with personal collection at the selected restaurant, enjoy the special discounts we have prepared for you choose payment method - cash, payment card or convenient online payment with PayU and BLIK with user's account, you gain access to history of your orders and can mark products as favorites you can subscribe to our newsletter and receive exceptional offers and promotional codes you will receive push notifications, informing you of the best promotions. You do not need to set up an account in our application - you can always profit from the exceptional promotions. You can order your favorite pizza even up to 50% cheaper, both with home delivery and with personal collection. At Domino's, we believe that good food…
App details
What you can learn from Domino’s Pizza
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Domino’s Pizza's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Domino’s Pizza runs a light set with one background colour (#FCFCF4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FC0404, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.