Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 4 of OK Count On!'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#D41C3C accent
#111111 text
- #2DEMO ANDROID TERMINAL FUEL PURCHASE 20.00 CASHBACK EARNED 0.15
- #3Demo Demo Card # R( ¢> Transfer Card
- #4Virtual Card
Captions read from the screenshots (OCR, may contain small errors): 3 headlines, 6.3 words on average (longest 9).
Screenshots
iPad screenshots
Icon palette
About this app
OK Count On! is designed and implemented by Infinity Rewards, a Stellenbosch-based company, which began more than 15 years ago as one of South Africa’s first coalition loyalty programs. Now, operating in South Africa, Namibia and Botswana, Infinity rewards customers with CashBack on designated products at multiple stores, including OK Stores. We believe this is the future of loyalty rewards because customers want a simple, easy to understand reward and program with options of where to earn and spend rewards. Loyalty program members are increasingly looking for their programs to show up where they happen to be, not the other way around. The customer experience is also improved by a seamless process of registration, collection and redemption of rewards. Good customer service backed by sound technology will help to smooth this process. Incorporating this simple rewards process with added…
App details
What you can learn from OK Count On!
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are OK Count On!'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: OK Count On! runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #F4F4F4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #D41C3C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.