Screenshot style breakdown
Sampled from 4 of 个人所得税's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#D4ECFC bg
#BACFDD
#64B4FC accent
#111111 text
Screenshots
Icon palette
About this app
个人所得税APP由国家税务总局主办，是为贯彻落实党中央、国务院提出的个人所得税综合与分类相结合的税制改革要求，保障全国自然人纳税人及时享受税改红利而推出的一款移动办税工具。主要支持个人所得税综合所得年度汇算等纳税申报、专项附加扣除信息填报、收入纳税明细查询、异议申诉、涉税证明材料上传、委托代理等涉税业务办理，并配套提供在线咨询、热点问题、帮助中心等功能。
App details
What you can learn from 个人所得税
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are 个人所得税's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 个人所得税 runs a light set with one background colour (#D4ECFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #64B4FC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.