Screenshot style breakdown
Sampled from 5 of Helix TV's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#141404 bg
#343427
#CCAC04 accent
#FFFFFF text
Screenshots
Icon palette
About this app
The Helix TV app, a flexible and entertaining TV experience • Install the Helix TV app on your devices today and immerse yourself in a world of entertainment. • Enjoy your channel lineup, watch live sports and On Demand content (illico+, movies, series, documentaries, and much more). • Access your content anywhere in Canada. Stream to a smart TV, a connected device, a mobile device, a tablet, or online (Helix TV platform at helix.videotron.com ). • Record your favourite content for easy viewing. • Download your content and watch it wherever you want. Legal notice: Viewing content requires a connection to an Internet network and involves data usage. Streaming of content is restricted to Canada only, whether it is live, recorded, or on demand. However, content previously downloaded in Canada may be viewed outside of Canada. Fees apply for renting movies or watching other paid content. Th…
App details
What you can learn from Helix TV
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Helix TV's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Helix TV runs a dark set with one background colour (#141404) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #CCAC04, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Entertainment apps approach the same problem? Browse more Entertainment apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.