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Entertainment apps: screenshot design benchmarks

How Entertainment apps design their App Store screenshots — theme, caption position, background colours, screenshot counts — measured from 129 listings by LaunchShots.

18%
use a light theme across the set
light 18%mixed 26%dark 56%
36%
put the caption above the phone
above 36%below 17%overlay 7%no caption 40%
5.8
screenshots per listing on average · 20% use 8 or more
4.01
average App Store rating of the analysed apps
Background colours
black 33%blue 18%white 12%red 6%purple 6%

Based on 129 analysed listings in Entertainment. Updated continuously as new apps are analysed. How we measure →

Analysed Entertainment listings

The Roku App (Official)
dark · caption none · 10 shots
YouTube Kids
light · caption overlay · 5 shots
Eventbrite
light · caption top · 5 shots
Color by Number:Coloring Games
light · caption bottom · 5 shots
XBOX
dark · caption none · 6 shots
PlutoTV: Stream Free Movies/TV
dark · caption none · 6 shots
Crunchyroll
light · caption none · 6 shots
PAW Patrol Rescue World
mixed · caption none · 6 shots
IMDb: Movies & TV Shows
dark · caption top · 7 shots
GoodShort - Short Dramas Hub
dark · caption top · 6 shots
WEBTOON: Manga, Comics, Manhwa
light · caption none · 8 shots
ReelShort - Stream Drama & TV
dark · caption none · 5 shots

How to read this

If you're designing screenshots for an Entertainment app, this is the field you're competing in. A dark theme is the majority choice here, so going the other way is a deliberate way to stand out in search results — where your first screenshot sits next to competitors'. 36% put the caption above the phone; the caption is read first either way, but above-the-phone keeps the text in the thumbnail crop the App Store shows in search. The average listing uses 5.8 screenshots — Apple allows 10, and only 20% use 8 or more, so the later slots are mostly uncontested space for feature depth. Open any listing above to see its exact colours and load them into the editor with one click.

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