Sampled from 6 of Priceline Pharmacy App's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4FC bg
#D6D6DD
#EC048C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Save time and skip the queue at your local Priceline Pharmacy with our medication management app. Whether you take many medications or just one, the Priceline Pharmacy app is the revolutionary health app that helps you stay in control. You can order medications, receive script & pill reminders, and keep track of your medications including those of the people you care for, all in one app. The app also supports electronic scripts. When you’re at the doctors, ask for an electronic script instead of a paper script, then use the app to order from one of our pharmacies. Staying on top of your medications has never been so simple! With the Priceline Pharmacy app you can; ORDER MEDICATIONS Order your medications ahead of time, pickup or get them delivered direct to your door. No waiting in lengthy queues! TRACK YOUR SCRIPTS See all of your scripts automatically in one pla…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 13 screenshots above are Priceline Pharmacy App's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Priceline Pharmacy App runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #F4F4FC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #EC048C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.