Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of FireMapper Enterprise's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#BC7474 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Built by a team of Australian volunteer firefighters, FireMapper is the complete mapping and information sharing solution for first responders, emergency service agencies and public safety organisations. We offer flexible, hosted and integrated solutions, including customisation and customer-specific functionality. FireMapper includes a rich suite of symbology, including Australasian All Hazards, US PMS 936 symbology and modules focused on wildfire, search and rescue, urban operations and impact assessment. Missing the capability to easily capture, manage and distribute critical information at incidents? FireMapper Enterprise is a subscription-based app providing real-time mapping, situational awareness, and incident management capabilities. Intuitive, simple and easy-to-use, anyone can get started using FireMapper with just 10 minutes of training. FireMapper Standard provides a…
App details
What you can learn from FireMapper Enterprise
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 19 screenshots above are FireMapper Enterprise's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: FireMapper Enterprise runs a light set where the background shifts from screenshot to screenshot (first shot #F4F4F4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #BC7474, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Navigation apps approach the same problem? Browse more Navigation apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.