Sampled from 6 of Keka HR's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#7C54DC accent
#111111 text
Keka is now faster, lighter and easier to use, providing consistent user experience across all the platforms. Everything still feels familiar, yet everything is different. What's new in Keka HR? - Visually stunning: Butter-smooth, intuitive user experience, dark mode and multiple theme support - Greater accessibility: Access the new app in six languages: English, Telugu, Tamil, Hindi, Kannada - All new dashboard with real time updates about colleagues, reports and all other employees in the organisation - Manage your entire year plan via single dashboard: View holidays, apply for leaves, view leave balances, apply for compensatory offs, work from home and on-duty - Manage your time at office and outside office: View attendance logs, clock in remotely tagging your location and adding a selfie, make your manager aware of the client places you are visiting - Manage your team: Know who is…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Keka HR's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Keka HR runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #7C54DC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.