Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Morrisons Grocery Shopping's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#048434 bg
#279550
#FCBC04 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Shop on the go using our Morrisons Groceries app to enjoy more of the products you buy every week, delivered to your door or collect from store. * Flexible delivery options Choose from 1 hour slots or 4 hour saver slots, or Express 1-hour Click & Collect or Morrisons Now, for delivery in as little as 60 minutes. * Exclusive offers Shop thousands of offers every week, including more savings for More Card Customers with More Card Prices and More Point offers. Enjoy instant rewards, money-off vouchers, and treats we think you’ll love. * Speedy shopping features Quickly shop from your 'Favourites' – we’ll add your previous purchases to your Favourites after every shop, helping you find the things you like to buy. You can also easily add your own items to your Favourites by tapping the little heart icon plus build ‘Shopping Lists’ for different occasions to make shopping easier. Sa…
App details
What you can learn from Morrisons Grocery Shopping
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 18 screenshots above are Morrisons Grocery Shopping's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Morrisons Grocery Shopping runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #048434) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FCBC04, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.