Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Morrisons More Card's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#04842C bg
#279549
#FCCC04 accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Get more when you shop with the Morrisons More Card. Earn More Points, save money with personalised offers and prices, unlock rewards, discover partner offers and keep your digital More Card all in one place. With your More Card, you can: - Earn More Points when you shop in store, online and buy fuel. Earn 5 More Points on every product and on every litre of fuel, plus boost your points when you shop with participating More Partners. - Check out your personalised offers every week, with bonus points and savings picked just for you based on the way you shop. - Earn even more with Points Boosters, giving you extra opportunities to earn More Points on the products you love. - Turn your Points into Fivers – save your More Points and, when you have 5,000 points, convert them into Fivers to spend in store or online. - Track your Points and shopping history so you can see what you've earned,…
App details
What you can learn from Morrisons More Card
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 13 screenshots above are Morrisons More Card's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Morrisons More Card runs a dark set with one background colour (#04842C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FCCC04, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.