Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of IKEA's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#ECDC64 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Get inspired and make the most of your home. Discover new products, visualize your dream space and enjoy easier shopping — from anywhere. Find more than you'd imagine in the IKEA app: • Discover offers, new product launches and personalized recommendations • Save your favorite items to lists, so you can find everything in one place • Find your way through the store with easy-to-follow navigation • Collect points to unlock and enjoy rewards • Scan as you shop in-store and enjoy a faster checkout • Design your dream kitchen with interactive planners • Scan your room and add products to visualise them in your space • Enjoy speedy and secure payments when you shop in the app • Track and manage your order from anywhere • Check availability and get notified when an item is back in stock • Find digital receipts and purchase history in one place • Check busy store times and prepare for your …
App details
What you can learn from IKEA
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are IKEA's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: IKEA runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #F4F4F4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #ECDC64, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.