Sampled from 6 of Pregnancy: Contraction Timer's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCB4A4 bg
#DD9E90
#E46C6C accent
#111111 text
Whether you’re a first time mom-to-be or proud mother of two or more, Pregnancy App provides helpful advice and information about you and your developing baby. With Pregnancy App, you will know when you can feel your baby’s first kick or when you’ll be able to find out your little one’s gender. As a soon-to-be mother, you will learn more about what you can expect to happen with you and your baby-to-be every week of your pregnancy. Your baby's changing every day, and so does your body! FEATURES: - Learn about preparing to get pregnant and trying to conceive - Learn new facts about the baby and the changes inside your body - Compare the growth of your baby to a beautifully illustrated fruit every week - Receive useful tips to have a healthy pregnancy - See what your baby looks like each week with detailed fetal development images and videos - Track your baby with a kick counter and your…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Pregnancy: Contraction Timer's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Pregnancy: Contraction Timer runs a light set where the background shifts from screenshot to screenshot (first shot #FCB4A4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #E46C6C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.