Sampled from 6 of ECI.ID by Electronic City's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#146CBC accent
#111111 text
Nikmati kemudahan belanja elektronik mulai dari TV & Audio, Gadget, Kulkas, AC, Mesin Cuci, dan perlengkapan elektronik lainnya di eci.id sebagai platform e-commerce dari Electronic City hanya dalam 1 genggaman. Download sekarang dan nikmati berbagai promo menariknya! - Harga spesial elektronik setiap hari - Ekstra voucher belanja - Cicilan 0% tanpa biaya tambahan - Produk elektronik #PastiORI - Gratis pengiriman dan instalasi - Garansi produk elektronik 14 hari - E-Cityzen point rewards dengan beragam hadiah menarik Belanja Online #BebasWorry, Semua #PastiORI di eci.id Customer Center (Setiap Hari 10:00 - 22:00) Telephone: 1500032 Whatsapp: 081185000032 Email: customer@electronic-city.co.id Instagram: @electroniccityid
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are ECI.ID by Electronic City's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ECI.ID by Electronic City runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #146CBC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.