Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Myprotein: Fitness & Shopping's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#342C34 bg
#504950
#845C54 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Fuel your Ambition with the UK's number one in sports nutrition*, with over 400k five-star customer reviews. Shop with ease, gain early access to deals, and enjoy exclusive content, all in one easy-to-use app. Myprotein is the place to go for all things fitness and nutrition, where you can find our full range of expertly formulated and rigorously tested supplements, wellness essentials and high-performance activewear. Download the app today and unlock the best in sports nutrition and fitness. SHOP WITH EASE • Fast Checkout: Speed through your order with Apple Pay and other one-step payment options • Track & Manage Orders: Check your delivery status and effortlessly manage returns within the app • 24/7 Support: Get instant help from our friendly customer service team APP EXCLUSIVES & EARLY ACCESS • First access to new product drops, restocks and flash sales — including Black Friday …
App details
What you can learn from Myprotein: Fitness & Shopping
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are Myprotein: Fitness & Shopping's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Myprotein: Fitness & Shopping runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #342C34) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #845C54, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.