Sampled from 6 of IZIVIA's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#0C145C accent
#111111 text
Captions read from the screenshots (OCR, may contain small errors): 6 headlines, 7.7 words on average (longest 11).
Simplifiez vos trajets en électrique grâce à l’application IZIVIA En sélectionnant une formule IZIVIA, avec ou sans abonnement, rechargez votre voiture électrique sur l’ensemble des réseaux de recharge accessibles avec IZIVIA. Au total, près de 500 000 points de charge, dont l’ensemble des points de charge en France (plus de 100 000), sont à votre portée de main ! Pensée pour satisfaire les utilisateurs quotidiens ou les curieux de la voiture électrique, l’application IZIVIA vous permettra d’accéder aux bornes électriques en toute sérénité ! Où que vous soyez, identifiez les bornes de recharge à proximité, partout en France et en Europe. Des fonctionnalités pensées pour faciliter l’accès aux bornes de recharge : • Géolocalisez-vous sur la carte pour identifier les points de charge autour de vous ; • En un coup d’œil, vérifiez la disponibilité des points de charge sur la carte ; •…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are IZIVIA's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: IZIVIA runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #0C145C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Navigation apps approach the same problem? Browse more Navigation apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.