Sampled from 6 of Canoo's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCF40C bg
#DDD60A
#FCDC94 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Canoo is a unique app that connects newcomers with their new home, Canada, through handpicked recommendations for the best things to see and do. It is your companion to explore, save, and feel at home. Around one million members enjoy free or discounted access to more than 2,000 experiences across the country. This includes parks, museums, historic sites, arts and culture, sports events, science centres, and more, along with member-only perks and offers curated with our partners. When newcomers see and experience what Canada has to offer, they build connections and a sense of home. More than 85 percent of Canoo members report a stronger sense of belonging in Canada after experiencing Canoo. You’ve made it here. Let Canoo open more doors. Let’s explore Canada. What you get with Canoo • Free entry to more than 2,000 of the best experiences in Canada, including parks, festivals,…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Canoo's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Canoo runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCF40C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FCDC94, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.