Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of BeReal: Photos & Friends Daily's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#040404 bg
#272727
#DC947C accent
#FFFFFF text
Screenshots
Icon palette
About this app
BeReal is the simplest photo-sharing app where you and your friends post once a day to show what you’re really up to. Every day at a random time, everyone gets the same two-minute window to take and share a photo. The camera snaps both the front and back simultaneously, capturing the real moment. No filters — just real life, as it happens. You won’t find influencers here. You’ll find your friends making coffee, walking to class, lying on the floor, laughing at nothing, or stuck in traffic. It’s not about looking perfect. It’s about being present and staying connected in a way that’s honest, unfiltered, and sometimes unintentionally hilarious. Post on time or post late—it still counts. Comment, react with your face using RealMojis, or just scroll through your circle’s day. Your BeReal feed is private by default, unless you choose to go public and see what others are up to around the w…
App details
What you can learn from BeReal: Photos & Friends Daily
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are BeReal: Photos & Friends Daily's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: BeReal: Photos & Friends Daily runs a dark set where the background shifts from screenshot to screenshot (first shot #040404) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #DC947C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Social Networking apps approach the same problem? Browse more Social Networking apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.