Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Be Well's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#CC242C accent
#111111 text
Screenshots
Icon palette
About this app
Be Well rewards program makes it easier than ever to collect and redeem points and stay connected to your health and wellness. Taking care of your well-being has never been this rewarding. EARN REWARDS WITH BE WELL POINTS Earn reward points at Rexall and Well.ca. 25,000 reward points = $10 redeemable value Get there faster by loading your personalized bonus offers REDEEM POINTS AND SAVE Use your Be Well card when you shop Rexall or Well.ca. See your points balance grow every time you shop Redeem your points to save on your purchase EASILY AND CONVENIENTLY MANAGE YOUR MEDICATIONS at Rexall Link your prescriptions from all your Rexall Pharmacies Order refills and track the status of your prescription Submit a photo to your Rexall Pharmacy for all new prescriptions Select a convenient date and time to pick up your prescriptions ACCESS YOUR HEALTH INFORMATION IN ONE PLACE View and trac…
App details
What you can learn from Be Well
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Be Well's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Be Well runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #CC242C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.