Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of Admiral Insurance's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#245CAC bg
#4272B7
#6C2CCC accent
#FFFFFF text
Screenshots
Icon palette
About this app
Get all your motor and home cover under one watertight roof. And easily manage your policies on the move — just not while you’re driving, please. With the Admiral app, you can: • Get emergency assistance at home and on the road • See all your policies and documents in one place • Buy cover and handy optional add-ons • Easily update your details • Contact us for help - Get round-the-clock access to help and support. Our friendly team of experts is happy to answer your questions. Prefer not to talk on the phone? Try our live chat instead. - Join hundreds of drivers getting great deals on their renewals with MyTrips. Earn policy discounts for safe driving. Plus, unlock achievements to show off your smooth motoring skills. - Had an emergency? We’ve got you covered with roadside assistance and household emergency callouts. Just alert us in-app and we’ll have someone there to assist you in…
App details
What you can learn from Admiral Insurance
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Admiral Insurance's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Admiral Insurance runs a dark set where the background shifts from screenshot to screenshot (first shot #245CAC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #6C2CCC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.