Sampled from 6 of Rubbiz's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#948CF4 bg
#827BD6
#44D4A4 accent
#111111 text
Clean the planet using Rubbiz! Rubbiz allows you to tag areas using your camera and your location where there are rubbish, so that the users would be able to take on a cleaning job in exchange of Rubbiz Credits. Like other global issues it is time to create awareness. Awareness creates a movement and that is beginning of change. Local authorities are clearly not able to clean all our rubbish. Even with better waste management systems rubbish can still be found at many remote locations. Many times, due to simple reasons like a lack of rubbish bins while there are millions at our own homes! Rubbish causes toxic waste leaking into our water resources, injures or kills animals. It creates water basins for mosquitos to breed which leads to deceases like Malaria on a wide scale. But rubbish also impact societies. What tells rubbish about your neighborhood? So what are you waiting for? Star…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are Rubbiz's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Rubbiz runs a light set where the background shifts from screenshot to screenshot (first shot #948CF4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #44D4A4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Social Networking apps approach the same problem? Browse more Social Networking apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.