Sampled from 6 of KAI Coffee's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#247C7C accent
#111111 text
KAI Coffee Rewards – Your coffee, your lifestyle. Turn every sip into a reward! With the KAI Coffee Rewards app, your daily coffee moments become even more meaningful. What you’ll love: * Membership Perks – Earn points every time you enjoy your favorite drinks, and redeem for exclusive rewards. * Simple Tracking – Keep all your transactions and rewards organized in one place. * Find Stores Easily – Locate the nearest KAI Coffee shop and never miss your next coffee break. * Personalized Experience – Special offers and surprises designed just for you. Download now and make every cup of KAI Coffee more rewarding.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are KAI Coffee's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: KAI Coffee runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #247C7C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.