Sampled from 3 of Car Sharing Roma's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#941C24 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Car Sharing Roma L'App che ti consente di viaggiare in modo semplice, comodo, sostenibile ed economico. Noleggia un'auto, ritirala da uno stallo riservato, viaggia in ZTL e sulle corsie preferenziali, consegnala in un'altra postazione a te dedicata. Inoltre, durante il viaggio, potrai: - sostare gratuitamente nelle aree tariffate (cosiddette strisce blu) - sostare gratuitamente nei parcheggi di scambio con le metropolitane - circolare nelle giornate di blocco del traffico - usufruire dei nostri sconti per i titolari di metrebud card Roma - sfruttare le nostre convenzioni e agevolazioni per raggiungere luoghi di interesse o fare shopping con importanti sconti Per diventare nostro cliente, iscriviti sul nostro portale, scegli il tipo di contratto più idoneo alle tue esigenze, scarica l'App e.... buon divertimento!!!
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are Car Sharing Roma's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Car Sharing Roma runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #941C24, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Navigation apps approach the same problem? Browse more Navigation apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.