Screenshot style breakdown
Sampled from 6 of Cotton On's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECE4DC bg
#CFC8C1
#A46C4C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Name a better way to shop Better perks Earn points when you shop. It’s easier than ever to track your points and redeem vouchers. Plus, you can tap to use your perks card instore. App exclusives Sneak peeks and special offers, only on the app. Scan & shop Scan an item IRL to check for sizes, colours and stock. First to know Get alerts on new drops and sales. Track your orders Picked, packed and delivered. The best kind of status update. Wishlist Save your faves and add to cart when you’re ready to bag them. Swipe to like Your personalised style feed. Swipe right to save to wishlist. Secure checkout Stress-free checkout with all your preferred ways to pay.
App details
What you can learn from Cotton On
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are Cotton On's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Cotton On runs a light set with one background colour (#ECE4DC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #A46C4C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.