Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of BT Email's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#4C14AC bg
#6534B7
#9C24DC accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
PLEASE NOTE, the BT Email app is only available for users of our new premium and standard email service. To find out more about the new service, please visit https://www.bt.com/help/email/what-s-the-bt-email-app-and-how-do-i-get-it- If you’ve started using the new email service, download the app for free today and take your email with you, wherever you go. This is what you will get: - A brand new app – Designed specifically for our email service, completely BT-run and UK supported. - No need to worry – our world-class cyber security protects your email to give you complete peace of mind. - Hassle-free emailing - The app has a clear, user-friendly interface that makes it easy to send, read and organise your email. You can group emails by date received, contact or classification and add folders at the touch of a button; then manage your signatures, auto replies and more via the s…
App details
What you can learn from BT Email
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are BT Email's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: BT Email runs a dark set with one background colour (#4C14AC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #9C24DC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Productivity apps approach the same problem? Browse more Productivity apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.