Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of My BT's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#4C14AC bg
#6534B7
#9C24DC accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
My BT is the easiest way to check your recent usage, view and pay your bills, get help when you need it and much more. With a few taps you can see how much you’re using on your BT landline, broadband, TV and mobile, check your current broadband status and pay your bills quickly and easily. You’ll need your BT ID to log in – but after that you can use a 4-digit PIN or fingerprint ID for quick access when you need it. Forgotten your log-in details? Go to https://www.bt.com/forgotmybtid BT Help | Get support with BT products and services BT Help is the place to come for support with all your BT products and services. From speeding up your internet connection to managing your account and billing.
App details
What you can learn from My BT
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 11 screenshots above are My BT's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: My BT runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #4C14AC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #9C24DC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.