Screenshot style breakdown
Sampled from 6 of URG Móvil's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#9CC45C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
URG Móvil es una aplicación que te permite de forma simple y ágil, solicitar el servicio de médicos a domicilio a través de un botón de llamada rápida, sin necesidad de recordar un número telefónico. Podrás saber con anticipación quién es el profesional que va a visitarte, el horario de llegada a tu domicilio y recibir recomendaciones médicas para que puedas realizar durante la espera, para tratar y controlar los síntomas. También vas a poder realizar una vídeo consulta médica en patologías predeterminadas que puedan resolverse por este tipo de servicio. A su vez, te permitirá evaluar de manera simple y dinámica la atención recibida para mejorar la calidad del servicio.
App details
What you can learn from URG Móvil
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 13 screenshots above are URG Móvil's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: URG Móvil runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #9CC45C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.