Screenshot style breakdown
Sampled from 6 of KoçAilem's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0494AC bg
#27A2B7
#4CCCDC accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Eğer sen de Koç çalışanı veya yakını, Koç emeklisi veya eşi, Koç Üniversitesi öğrencisi veya mezunu, ya da Koç bayisi isen unutma, KoçAilem ile Aileden Ayrıcalıklısın! Eğer KoçAilemliysen; Yılbaşında sevdiklerine hediyeler alır, cebini yakmadan onları mutlu edersin. Vitrinde ya da internette beğendiklerini gönlünce alır, market alışverişlerinde sakınmadan harcarsın.KoçAilem Market ile, en iyi markaları, en uygun fiyata alır, ucuz market alışverişini yaparsın. Okullar açılırken çocuğuna en iyi okul ve kırtasiye malzemelerini alır, indirimli ödersin. Çalıştığın şehirde yerel markalardan indirimler kazanırsın. KoçAilem'le mobilde de otomobilde de avantajlısın. Dilediğin şehirde, istediğin aracı sana özel fiyatlara kiralar, depoyu doldurur, akaryakıtını indirimli ödersin. KoçAilemliysen buzdolabın da gardırobun da doludur. KoçAilem'le hayal ettiğin tatil senindir! İstediğin yere öz…
App details
What you can learn from KoçAilem
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are KoçAilem's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: KoçAilem runs a dark set where the background shifts from screenshot to screenshot (first shot #0494AC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #4CCCDC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.