Sampled from 4 of FreeStyle Libre 2 – CA's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#8CCC3C accent
#111111 text
Captions read from the screenshots (OCR, may contain small errors): 4 headlines, 12.8 words on average (longest 13).
The next generation of diabetes care is here. FreeStyle Libre 2 provides real-time glucose readings, optional alarms and excellent accuracy. And now, FreeStyle Libre 2 users can get automatic glucose readings in the app, updated every minute. The #1 Sensor-based glucose monitoring system from Abbott takes diabetes management to a new level. [1] NO FINGERPRICKS: Excellent accuracy, for adults and children. [2] OPTIONAL ALARMS: Customisable, real-time glucose alarms automatically alert you of highs and lows so that you can take action. [3] COMPATIBILITY Compatibility may vary between phones and operating systems. The FreeStyle Libre 2 app is only compatible with FreeStyle Libre 2 Sensors. Learn more about compatibility at FreeStyleLibre.com. BEFORE STARTING YOUR SENSOR Before you start your Sensor, choose which device you would like to use. Alarms and glucose readings can only be rec…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are FreeStyle Libre 2 – CA's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: FreeStyle Libre 2 – CA runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #8CCC3C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.