Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of TP-Link Tapo's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECECEC bg
#CFCFCF
#4CA4EC accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Set up, manage, and control Tapo home security cameras, smart plugs, smart lighting, and more – all from the Tapo app. Tapo aims to help you live a smarter, easier, and more secure life. - Control from Afar Quickly and easily connect and control all your devices from a single tap, no matter where you are! Organize your devices across Homes and Rooms with ease. Group your devices for batch control. You can also share devices to your friends or family members to control together. - Know what’s going on Get the status of your devices in real time. Understand what’s going on at home at a glance, and get instant notifications. Intelligent features in the Tapo home security cameras let you tune into the action live, record important moments, talk to your pets, and scare away intruders. *Get up to 30 days of cloud video history and enjoy AI detections with Tapo Care (subscription service) fo…
App details
What you can learn from TP-Link Tapo
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are TP-Link Tapo's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: TP-Link Tapo runs a light set with one background colour (#ECECEC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #4CA4EC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.