Screenshot style breakdown
Sampled from 5 of 南日本新聞 紙面ビューアー's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#2C6CBC accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
南日本新聞朝刊か南日本新聞デジタルサービスを購読いただいている方を対象に、お手持ちのスマートフォン、タブレット、パソコンで電子新聞がお読みいただけるサービスです。ご利用にあたっては、専用ページから会員登録が必要になります。ご登録いただいた方で、購読者であることが確認できた場合にサービスを開始いたします。購読をやめた場合はサービスも終了いたします。
App details
What you can learn from 南日本新聞 紙面ビューアー
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are 南日本新聞 紙面ビューアー's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 南日本新聞 紙面ビューアー runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #F4F4F4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #2C6CBC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.