Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of MobiMatter: eSIM Marketplace's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#041C5C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Discover, compare, and stay connected worldwide with MobiMatter! MobiMatter is the world's ultimate eSIM marketplace, letting you compare and buy travel eSIM plans from 30+ global providers in one place. Mobimatter makes travel connectivity simple with fast, reliable eSIM data in more than 200 destinations. Skip the hassle of SIM shops and expensive roaming. Search for your destination, select your plan, buy, install & activate your eSIM, and manage everything directly in the app. What is an eSIM? An eSIM is a digital SIM built into your phone. Instead of buying a local SIM card at the airport, you purchase a roaming data plan inside the app, scan a QR code, and connect to a local network the moment your plane lands. It works alongside your existing SIM so you never miss calls or messages from home. Why MobiMatter? Compare 1,000+ eSIM data deals from 30+ providers including Three,…
App details
What you can learn from MobiMatter: eSIM Marketplace
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are MobiMatter: eSIM Marketplace's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: MobiMatter: eSIM Marketplace runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #041C5C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.