Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Gusto Mobile's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#043C3C bg
#275757
#FC7C9C accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Gusto simplifies payroll, paycheck management, time tracking, expense reimbursement, and savings for small businesses—making it easier to manage tasks on the go with powerful tools for employers, employees, and contractors. For business owners and payroll administrators: Payroll: Easily run regular or off-cycle payroll on the go. Time: Review and approve your team's hours and time off. Team: View and manage critical team information in one place. Onboarding: Add and onboard team members directly from the app. Notifications: Set up notifications and permissions to suit your business. Expenses: Review and approve expense reimbursements on the go.³ For employees: Paychecks: Easily manage paychecks and route money to different bank accounts. Early Pay: Receive paychecks up to 2 days early¹ and access advances between paydays with Gusto Wallet.² Benefits: Manage your benefits or sign up…
App details
What you can learn from Gusto Mobile
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Gusto Mobile's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Gusto Mobile runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #043C3C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FC7C9C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.