Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Voilà's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#04D4FC bg
#03BADD
#ECBC1C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Your weekly grocery run just got a whole lot smoother with Voilà. Using cutting-edge technology Voilà provides Canadians with an online grocery service like no other. With thousands of products, guaranteed fresh produce* and white-glove customer service, Voilà delivers an experience that customers are raving about. Voilà offers grocery delivery in the Greater Toronto Area, Calgary, Edmonton and Québec, as well as, Curbside Pickup at select Sobeys and Safeway stores in Atlantic Canada, Alberta, British Columbia, Saskatchewan, Ontario, and Manitoba. Can’t find us? Head over to voila.ca to subscribe to our updates and be the first to know when we launch in your area. Download the Voilà app to shop thousands of grocery products and discover hot weekly deals. Easily find what you need with lifestyle filters for gluten-free, lactose-free, vegan, halal, kosher, and more, and build your gro…
App details
What you can learn from Voilà
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are Voilà's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Voilà runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #04D4FC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #ECBC1C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.